Check your product’s share of the frame for Amazon and Shopee Mall
Upload your product photos → get the bounding-box area share of each frame, checked against Amazon 85% and the Shopee Mall 60% / 50% figures (Shopee Mall guidelines, undated), plus the longest-side share for reference.
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Official spec for Amazon (US) and Shopee Mall
Item
Official value
Type
Source
Verified
Amazon — minimum product share, all product images
The product must occupy at least 85% of the image area, making use of as much of the image space as possible without cropping the product or letting shadows run to the edge of the image.
This is Amazon’s dedicated Product Too Small help page. The wording is “image area”, so the rule is about area, not width or height, and it is about the product itself — this page measures the bounding box around the product, which is the closest reading a browser can take. The sentence quoted here does not name an image slot; the image-suppression page (sellercentral.amazon.com/help/hub/reference/external/GT8RSE9S9NK4LP6Z) is the page that lists Product too small as a suppression reason applying to any image, not only the main image, which is why we check additional images too.
Amazon — main image requirement (Product image guide)
Listed among the main image requirements on the Product image guide. The Product Too Small page above applies the same 85% figure with the words “image area” and without limiting it to the main image. The two wordings are set side by side in the section Where the official pages disagree, below.
Amazon — clothing: product share and aspect ratio
85% of the total image area; minimum aspect ratio close to 3:4 (width/height)
Minimum aspect ratio is close to 3:4 (width/height) and 85% of the total image area occupied
Clothing is the one Amazon category with a written aspect-ratio requirement. A 1:1 clothing main image does not meet the close-to-3:4 wording. This page measures the 85% area share only and re-frames to a square canvas, so it does not produce a close-to-3:4 clothing image for you; frame a clothing main image close to 3:4 yourself before uploading it.
Shadows that run to the edge of the image frame or that the product or human models cast against a backdrop are not allowed.
This sentence is on Amazon’s Non-white background / image-suppression page — the same page that lists which suppression reasons apply to any image and which apply to the main image only. The page lists its suppression triggers in the negative — "There is a background and it is not pure white (RGB 255, 255, 255) with minimal shadows around the product, OR There is a visual frame, line, or border on any portion of the edges of the image". The positive requirement to "have a pure white background (RGB color values: 255, 255, 255)" is worded that way in Amazon's Product image guide, not here. This page reports only the bounding box and its coordinates and does not judge the shadow rule; use the Amazon white background checker for the shadow-to-edge verdict.
Amazon — cropping the product
Use as much of the image space as possible without cropping the product
The product must occupy at least 85% of the image area, making use of as much of the image space as possible without cropping the product or letting shadows run to the edge of the image.
This wording is on the Product Too Small page and does not name an image slot. The re-frame option never crops into the bounding box; when the target share cannot be reached without doing so, we keep the product intact and report the share we did reach.
Images below 500 pixels on the longest side cannot be uploaded. Do not artificially enlarge small images. We recommend 1,000+ pixels for the best customer experience.
On the general technical-requirements page the 500 px minimum is a requirement (smaller images cannot be uploaded) and the 1,000+ px figure is a recommendation (it enables zoom), not a requirement. Amazon's clothing guidelines state their own, stricter pixel figures; they are on the clothing page cited in the clothing row above, not on this technical-requirements page. We never enlarge the product itself.
Images below 500 pixels on the longest side cannot be uploaded. Do not artificially enlarge small images. We recommend 1,000+ pixels for the best customer experience.
The same technical-requirements page words this one as a recommendation, not a requirement; it is the figure that enables the zoom feature. We never enlarge the product itself.
From the Image size row of the technical requirements table. Padding adds pixels to the canvas, and this tool does not compare the re-framed copy with this maximum: the copy is exported either way, and nothing on the page flags a copy that exceeds it. The output pixel size is shown in the result row and in the CSV report — check it against this maximum yourself before uploading. The same gap is stated in the list of what this page does not do.
The product for sale must cover at least 60% of image frame
Provenance for every Shopee row and both Shopee targets on this page, stated once here and not repeated below: the 60% and 50% figures come from the official Shopee Mall Listing Guidelines PDF, which carries no date and no market label, verified alongside the two Shopee Singapore Seller Education Hub articles (dated April 15, 2024 and January 11, 2023) that carry the 1:1 rule. Our source research files all three Shopee sources under Shopee Singapore; we have not established which markets the PDF itself covers, so Mall sellers should re-check the wording in their own Seller Centre. The PDF is written for Shopee Mall sellers; neither of the two Seller Education Hub articles gives a percentage for non-Mall listings. Other Shopee markets may publish different guidelines.
The product and props should fill 50% or more of the image frame
Same PDF as the Shopee Mall cover-image row above; see that row’s note for the Shopee source provenance. The wording is “should”, and the PDF does not label it as hard or recommended, so we present it as stated. Non-cover images may use backgrounds, props, close-ups and models, so props are counted towards the share. Re-framed copies for this target are trimmed to the product’s bounding box and padded white, so a scene background outside that box is trimmed away rather than kept.
Shopee (Singapore Seller Education Hub) — display ratio
Currently, it is mandatory to upload product images of 1:1 display ratio for all listings. You must still upload 1:1 images before uploading 3:4 images.
Shopee (Singapore Seller Education Hub), article dated January 11, 2023. Both Shopee targets on this page pad to a 1:1 canvas for that reason. The 3:4 set is optional and Shopee crops the 3:4 set from your 1:1 image; the Shopee image rules page sets out both sets with the official wording. No page on this site produces the 3:4 crop for you.
Cover image must be against a solid background (white preferably)
Shopee's sentence is a single clause: "must be against a solid background (white preferably)". Same PDF as the Shopee Mall cover-image row above; see that row’s note for the Shopee source provenance. Re-framed Shopee copies on this page are trimmed to the product’s bounding box and padded white (see the next row); any background inside that box stays as it is, so if your background is not already white the padded copy will not be a single solid color — start from an image with a white background, or flatten the background to white first.
Cover image must be against a solid background (white preferably)
The official wording is “white preferably”, not “must be white”, so white is a recommendation, not a requirement, and Shopee does not ask for exact RGB 255, 255, 255. Same PDF as the Shopee Mall cover-image row above; see that row’s note for the Shopee source provenance. This page pads Shopee re-framed copies with white, the color Shopee prefers.
What this tool does
Detect the background color from the corners of each image and find the bounding box of every pixel that differs from it by more than a fixed tolerance of 12 on any of the red, green or blue channels — our own detection setting, not a figure either platform publishes
Report two readings per image: the bounding-box area as a share of the image area — the closest measurable stand-in for Amazon’s “85% of the image area”, and, because a product that is not rectangular fills less of its own bounding box, a reading that can sit above the product’s own share — and the bounding-box longest side as a share of the frame’s longest side
Compare the readings with the target you select (Amazon all images 85%, Shopee Mall cover 60%, Shopee Mall other images 50%) and report whether the image meets that share — for the Shopee Mall other-images target the guidelines PDF words the 50% as “should fill”, so we report meets or below the stated 50% rather than a pass or fail
Optionally re-frame an image that falls short: trim the surrounding background and pad it back out to the smallest square canvas whose area share comes as close to the target as padding allows, without scaling the product, and report the share reached — padding lands the copy at or just above the target, never below it
Show the share we could reach, with a warning, when the target cannot be reached without cropping into the product
Export the re-framed copy as JPEG or PNG, and export every reading as a CSV report
What it does not do
Enlarge or scale your image to fill the frame (Amazon: Do not artificially enlarge small images)
Crop into the product to reach the target share
Measure the product’s own outline: every reading here is the bounding box around it, so a product that is not rectangular reads higher here than the official wording intends — leave headroom, and remove props before measuring against the Amazon 85% target or the Shopee Mall cover 60% target
Check the re-framed copy against Amazon’s 10,000 px maximum on the longest side: padding can push a large image past it, the copy is exported without that comparison, and nothing flags it — compare the output size shown in the result row and in the CSV report with that maximum yourself
Produce the close-to-3:4 framing Amazon’s clothing guidelines require — every re-framed copy here is square (1:1), so frame a clothing main image close to 3:4 yourself before uploading it
Recolor the pixels inside your image: padding is added around it in pure white RGB 255, 255, 255 for every target (Amazon requires pure white for the main image; Shopee prefers white)
Judge whether the background itself is pure white; the Amazon white background checker does that
Detect people, mannequins, text, logos or watermarks
Promise that a marketplace will accept the image; the product share is one of several checks these platforms apply
We only crop, resize, re-encode and write metadata. We do not alter the content of your photo. Files are processed in your browser and are not uploaded to a server.
The product must occupy at least 85% of the image area, making use of as much of the image space as possible without cropping the product or letting shadows run to the edge of the image.
How we handle it: The two pages agree on the number and differ in precision. We measure by area, the more specific wording, and apply it to every image, because the Product Too Small page states the 85% area rule without limiting it to the main image and Amazon’s image-suppression page lists Product too small as applying to any image.
Numbers you may have seen elsewhere that are not on the official page
Amazon’s 85% rule only applies to the main image
The Product Too Small help page, quoted in the first row of the spec table above, says the product must occupy at least 85% of the image area, and does not name an image slot. The page that carries the scope is Amazon’s image-suppression page, https://sellercentral.amazon.com/help/hub/reference/external/GT8RSE9S9NK4LP6Z?locale=en-US, which lists Product too small as a suppression reason applying to any image, not only the main image, so additional images are covered as well. Official page: sellercentral.amazon.com
85% means the product must span 85% of the image width or height
The official wording is “at least 85% of the image area”, which is an area measure. A product that spans 85% of the width and 85% of the height fills well under 85% of the area, because the two shares multiply. We report the area share as the primary reading and show the longest-side share separately so you can see the difference. Official page: sellercentral.amazon.com
FAQ
Does Amazon’s 85% rule apply to additional images or only to the main image?
The Product Too Small help page says the product must occupy at least 85% of the image area, and states that rule without naming an image slot. The page that carries the scope is Amazon’s image-suppression page, sellercentral.amazon.com/help/hub/reference/external/GT8RSE9S9NK4LP6Z: it lists Product too small as a suppression reason applying to any image, not only the main image. The 85% figure also appears in the main image requirements on the Product image guide. This checker therefore compares every image with 85%, not only the main image.
Is Amazon’s 85% measured by area or by width?
The Product Too Small page says “85% of the image area”, so it is an area measure. We report the bounding-box area as a share of the image area as the primary reading. Amazon’s wording is about the product itself, and what a browser can measure is the box around it: a product that is not rectangular — a bottle, a ring, a shoe at an angle, a garment on a hanger — fills less than its own bounding box, so this reading can sit above the product’s own share of the frame. Treat it as the closest available stand-in rather than the official figure, and leave headroom. The longest-side share is shown as a second reading because many sellers estimate by eye along one side; it is not the figure Amazon’s wording describes.
What counts as “the product” in this checker?
Every pixel that differs from the detected background color by more than the fixed tolerance of 12 on any of the red, green or blue channels (on the 0 to 255 scale). This tolerance is this tool's own detection setting, chosen by us — neither Amazon nor Shopee publishes a channel tolerance for deciding where the product ends. It is not adjustable on this page. The background color is taken from the corners of the image. Shadows, props and reflections that differ from the background are therefore counted inside the bounding box. This matches Shopee Mall’s wording for non-cover images (product and props). For the Amazon target and the Shopee Mall cover target the official wording names the product alone, so a shot with visible props, a strong shadow or a reflection will read higher here than those two rules intend — remove props before measuring against those targets. Whether a shadow runs to the edge of the frame is a separate judgment that this page does not make; the Amazon white background checker reports that one.
What product-share figures do the Shopee guidelines give?
The Shopee Mall Listing Guidelines PDF says the product for sale must cover at least 60% of the image frame in the cover image, and that in other images the product and props should fill 50% or more of the image frame. The PDF is written for Shopee Mall sellers, is undated, carries no market label, and is one of the three Shopee sources we verified alongside the two Shopee Singapore Seller Education Hub articles; neither of those two articles gives a percentage for general listings. Other Shopee markets may publish different guidelines.
What does the re-frame option change in my image?
It trims the background around the product’s bounding box and pads it back out to the smallest square canvas whose area share comes as close to the target as padding allows, then reports the share reached. Because the canvas is a whole number of pixels, the padded copy lands at or just above the target, never below it. Read the reported share either way. Nothing is scaled and nothing inside the bounding box is cropped. If the bounding box is so elongated that padding to a square canvas cannot bring the share near the target without cropping into the product, we keep the product intact and report the share we reached, with a warning.
Which aspect ratio does the re-framed copy use?
Every re-framed copy on this page is square (1:1). The Shopee targets use it because Shopee (Singapore Seller Education Hub) makes the 1:1 display ratio mandatory for all listings. The Amazon target uses it as this tool’s default: Amazon’s pages set no aspect ratio for general product images, so the square is our choice, not an Amazon rule. Amazon’s clothing guidelines are the exception — they set a minimum aspect ratio close to 3:4 (width/height), and this page does not produce that framing, so frame a clothing main image close to 3:4 yourself before uploading it.
What color is used for the padding?
Pure white RGB 255, 255, 255 for every target. Amazon requires that color for the main-image background. Shopee asks for a solid background that is preferably, not necessarily, white, so white padding matches the color Shopee prefers. The copy is trimmed to the product’s bounding box first, so the padding is pure white on every side. Any background still inside that bounding box is kept as it is, so if it is not already white, flatten the background to white first or start from an image whose background is already white.
Do Walmart, eBay, Etsy, Shopify or TikTok Shop set a minimum product share?
None of these five publishes a numeric minimum product share on the official pages we verified on 2026-09-19, so this page applies no threshold for them. Walmart's guidelines do ask you to crop as closely to the product as possible and not to enlarge a small image to fill the space, but give no percentage; Shopify states no background or product-share rule at all. Shopify is cited here only for that absence. Its two official image pages also disagree with each other on the maximum size, which is why this page states no Shopify size figure — the ecommerce image spec conflicts page sets the two pages side by side with both sources. Pick any target here to obtain the two readings and read the percentages themselves rather than the meets / does not meet result.
Do Amazon or Shopee publish a pixel-size or file-size limit for product images?
Amazon’s technical requirements page sets the longest side at a minimum of 500 px and a maximum of 10,000 px, recommends 1,000+ px to enable zoom and lists the supported file formats, but gives no file-size limit; those rows are in the spec table above with their source. None of the three Shopee sources we verified — the two Shopee Singapore Seller Education Hub articles and the Mall Listing Guidelines PDF — gives a pixel-size or a file-size limit, so we do not fill one in. Re-framed copies here are exported as JPEG, the format Amazon recommends, or PNG.
Can padding push an Amazon image over the size limit?
Yes. Padding adds pixels to the canvas, and Amazon’s technical requirements set a maximum of 10,000 pixels on the longest side. This tool does not compare the re-framed copy with that maximum, and it does not hold the copy back when the copy would exceed it: the copy is exported either way and nothing on the page flags it. Its pixel size is shown in the result row and in the CSV report, so compare that size with the 10,000 px maximum yourself before uploading. Amazon lists no file-size limit on the technical requirements page.
Amazon Seller Central — Non-white background / image suppression (carries the per-image scope of each suppression reason) — sellercentral.amazon.com(verified 2026-09-19)
Amazon Seller Central — Image guidelines for clothing (G200498950) — sellercentral.amazon.com(verified 2026-09-19)