Export product images for Amazon, Walmart, eBay, Etsy and Shopify

Image size Minimum 500 pixels and maximum Maximum 10,000 pixels on the longest side Yes Images below 500 pixels on the longest side cannot be uploaded.

Quoted as the official table publishes the row, including its doubled word and the short cell that sits between the size text and the sentence after it. The Amazon presets used here scale down anything above 10,000 px and never enlarge; a source below 500 px on its longest side keeps its pixel size, and because both Amazon presets carry that figure it is flagged in its result row and reads fail in report.csv rather than being passed over in silence. The same table limits pixels only — no file size limit appears anywhere on it, so the Amazon folder is not capped by bytes and the byte count of each output is shown in the results and in report.csv.

We recommend 1,000+ pixels for the best customer experience. Images with 1,000+ pixels on the longest side enable the zoom function.

A recommendation, not a requirement. One Amazon preset scales the longest side to 1,000 px; the other keeps the original pixel size up to the 10,000 px maximum.

Do not artificially enlarge small images.

Phrased as an instruction on the official page without a stated consequence. No preset on this page enlarges a photo: the Amazon presets, the Etsy preset and every fit preset leave a small photo at its own pixel size, and the square canvases — Walmart, the eBay square preset and the Shopify square preset — centre a smaller photo on the canvas at its own pixel size and pad the rest. The output pixel size is printed on every row and in report.csv, so a source below a canvas is visible there.

Resolution At least 72 dpi

Files in the Amazon folder carry 72 dpi in the JFIF or pHYs header. This is metadata only; the pixel count is unchanged. Amazon is the only platform on this page whose official page states a density.

Supported file formats JPEG (.jpg or .jpeg), TIFF (.tif or .tiff), PNG (.png), non-animated GIF (.gif) JPEG recommended

The format list is the requirement; the JPEG preference is a recommendation. The Amazon folder here is written as JPEG, the format the page recommends; PNG is on Amazon’s list and can be chosen on resize-image-for-amazon, and TIFF and GIF are not produced anywhere on this site.

Have a pure white background (RGB color values: 255, 255, 255) to create a consistent shopping experience for customers across search and product detail pages.

The Amazon presets add no padding, so no background is introduced; the background already in your photo is left as it is. To measure it against this exact value use amazon-white-background-checker.

The product must occupy at least 85% of the image area, making use of as much of the image space as possible without cropping the product or letting shadows run to the edge of the image.

Our research records this 85% as applying to all product images, not only the main image; the Product Too Small page states the 85% figure itself. Not measured by this page. Padding a photo onto a larger canvas (as the Walmart, eBay square and Shopify square presets do) lowers the product’s share of the frame; use product-image-fill-ratio-checker on the source before exporting.

Minimum aspect ratio is close to 3:4 (width/height) and 85% of the total image area occupied

Applies to the clothing category only and is not a separate preset here: the Amazon folder follows the general page, which sets no aspect ratio, so your photo keeps its shape. A 1:1 canvas does not meet this clothing line, so none of the square presets on this page is a way to satisfy it.

Pixel Dimensions: 2200px x 2200px

The official table gives this as a Pixel Dimensions target value — our research reads it as a target rather than an explicit minimum or maximum, which is why this row is marked stated and not required. The Walmart main preset uses it as its canvas because it is the only pixel figure the table publishes for the full-size product image — of the table’s other two, 1500 × 1500 is scoped to the zoom feature and 100 × 100 to swatches (the row below), not because Walmart labels it mandatory. A larger photo is scaled down to fit the canvas and a smaller one is centred and padded rather than enlarged, because the same official page tells sellers not to scale small images up to fill space. It is not the only Walmart preset — see the swatch row below.

Swatch Pixel Dimensions: 100px x 100px

The same official table carries a second, much smaller size for colour or style swatches, listed the same way as the main size. It is a separate preset, so the Walmart folder holds both a 2200 × 2200 file and a 100 × 100 swatch file for the same photo, each written into its own preset sub-folder inside the Walmart folder so neither replaces the other; every output is listed with the preset behind it in the results and in report.csv. Walmart’s table states nothing else about swatch images, so whether the file size, 8-bit, RGB and background rows are scoped to them is not published: the swatch preset on resize-image-for-walmart carries the same byte cap and the same 8-bit, RGB and white-padding treatment as the main preset, applied as a conservative default of ours rather than as a Walmart statement.

Aspect Ratio: 1:1 (Square)

A non-square photo is scaled to fit and padded to a square canvas; nothing is cropped.

File Size: 5MB or less

JPEG quality is lowered until the Walmart output is at or under this limit, and a file that cannot get there is flagged rather than shipped silently. The page does not say whether MB means decimal or binary megabytes; the byte cap applied here is the one applied on resize-image-for-walmart, this site’s page of record for these presets. The same official page adds: Noncompliance may result in products being unpublished.

Bit Depth: 8 bits per pixel

Walmart’s wording is 8 bits per pixel. A baseline JPEG stores 8 bits per colour channel, and our research reads Walmart’s row as the per-channel depth, which is why 16-bit and palette PNG sources are treated as non-compliant and are re-encoded at 8 bits per channel here. Walmart does not say which reading it means, and no source on this page publishes a per-pixel figure, so none is given here. Walmart is the only platform here whose official page states a bit depth.

Color Format: RGB

All outputs on this page are RGB; CMYK and greyscale sources are decoded and re-encoded as RGB, and no embedded colour profile is written into the output. Because the profile does not travel with the file, convert a photo tagged Adobe RGB or Display P3 to sRGB in your image editor before you bring it here — see the Etsy colour profile row below.

File Format: JPEG, JPG, PNG, BMP (GIF images aren't permitted)

The Walmart folder is written as JPEG. PNG and BMP are on Walmart’s list but are not produced here. Amazon differs on BMP: our research records Amazon’s product image requirements and image technical requirements pages — both linked in the sources list below — as naming BMP among the formats Amazon does not accept, and it records that list as a summary rather than as a sentence captured word for word, so no quotation of it appears on this page. That statement rests on those two Amazon pages, not on this Walmart one.

Background: Seamless white (255/255/255 RGB)

Padding added by the Walmart presets uses exactly this value. Background pixels already in your photo are left as they are; see flatten-background-to-white for a near-white background.

Minimum Pixel Dimensions for Zoom: 1500px x 1500px

Labelled Minimum on the official page — the only Walmart figure that carries the word — but our research does not class it among Walmart’s hard requirements, and it is scoped to the zoom feature rather than to acceptance, so this row is marked stated, the same treatment as the 2200 × 2200 and 100 × 100 figures from the same unlabelled table. This page records it rather than enforcing it: no file is refused or changed because of it, and the output pixel size on each row is where you check it.

at least one photo that is 500 pixels on the longest side

This is the wording our research classes as a hard eBay requirement, and it is scoped to the listing — one photo — rather than to every photo. The help page words a minimum differently; that is the row below, and both are shown in the section on where official pages disagree. Neither eBay preset refuses a smaller file, but both carry this 500 px figure, so a source below it on its longest side is flagged in its result row and reads fail in report.csv — a flag from this page against this wording, not a rejection by eBay. The output pixel size is printed on each row and in report.csv as well.

Images should have a minimum resolution of 500 x 500 pixels but we recommend images that are about 1600 x 1600

Marked stated because the page words this as should and applies it to each image, while the picture policy above words a listing-level minimum on the longest side. The same sentence carries eBay’s recommended size, which is the next row. This per-image wording is not turned into a flag by either preset — the figure they carry is the picture policy’s longest-side one in the row above — and the two are set side by side in the section on where official pages disagree.

Images should have a minimum resolution of 500 x 500 pixels but we recommend images that are about 1600 x 1600

A recommendation, and the page’s own hedge (about) is kept. The eBay fit preset scales the longest side down to it, keeps your shape and pads nothing; the eBay square preset scales down to the same canvas and pads the rest to 1:1 — read the Added borders row below before you use it. Neither preset enlarges: a photo below 1,600 px on its longest side keeps its pixel size, and on the square preset it is centred and the rest is padded. Neither official eBay page names a background colour or a maximum pixel dimension, so no pixel ceiling is applied here and the white padding in the square preset is this site’s default — it keeps the canvas one flat colour and is not an eBay rule.

Generally, photos in a 1:1 or 16:9 aspect ratio look best in listings, search results, and other placements

A recommendation. The eBay square preset produces 1:1; the fit preset keeps whatever shape the photo has, including 16:9. eBay gives no pixel dimensions for 16:9, so no 16:9 canvas is offered.

12MB each

The eBay outputs are capped at this figure: JPEG quality is lowered only when a file would otherwise exceed it, and a file that still exceeds it is flagged rather than shipped silently. eBay does not say whether MB means decimal or binary megabytes; the byte cap applied here is the one applied on resize-image-for-ebay, this site’s page of record for these presets.

JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC, or AVIF

The eBay folder is written as JPEG, which is on eBay’s list. eBay is the only platform on this page whose official page names AVIF among the formats it accepts. HEIC is on eBay’s and Etsy’s lists, and our research records it on Shopify’s uploadable formats too; Shopify’s list is not quoted here because the sentence carrying it was not captured word for word.

Photos with added borders

Listed under Not allowed on eBay’s picture policy page. The eBay square preset on this page pads a photo with white to reach 1:1, and eBay does not say whether flat padding added afterwards counts as an added border — so use the eBay fit preset, which adds no padding, unless you have checked it. This page draws no borders and does not check for them.

All images in your shop should be one of these file types: .jpg, .gif, .png, .svg, or .heic. These are the only image file types Etsy supports.

Every folder on this page is written as JPEG, and .jpg is one of Etsy’s five supported types. WebP is not on Etsy’s list, so no Etsy output here uses it.

Animated .gif files & transparent .png files are not supported. If a file contains transparency, the transparent parts of the image will appear black on Etsy.

Re-encoding on this page composites any transparent area onto the preset's background colour before writing the file, so the Etsy folder never contains an alpha channel. See etsy-transparent-png-black-fix for a single-file version of this step.

We recommend your listing photos have a width and height of at least 2000 pixels or more.

A recommendation, and it is about both dimensions reaching 2000 px, not about a square. The Etsy preset keeps your photo's shape and pixel size and never enlarges it; the output size on each row is where you compare against this figure.

Your first listing photo should have a width and height of at least 635 pixels to avoid showing up lower in searches.

The stated consequence is search placement, not an upload failure. It is scoped to the first photo and to both dimensions, which is why no preset here turns it into a pass or fail column; the output width and height are printed on each row and in report.csv.

Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection.

The official wording is a hedge, and we keep it. No byte cap is set on the Etsy preset, because inventing one would turn this warning into a rule Etsy never wrote; the byte count of each Etsy output is shown in the results and in report.csv so you can see which files sit above the figure.

Avoid square crops

The quoted fragment is the only part of this row our research records word for word, and it records it from the page’s best practices section rather than from the block of captured requirement text, which is a further reason it is not presented as a rule. Our research also records the page advising horizontal or landscape uploads, and that the first photo be horizontal/landscape or square and set the shape of the rest; neither was captured word for word, so neither is quoted here. This is also why the Etsy folder is the one place on this page where a square canvas is never forced: the Etsy preset keeps the source’s own aspect ratio.

convert your images to sRGB using an image editing software before uploading

Etsy gives this as what to do when colours display oddly, so it is a recommendation rather than a rule. No output from this page carries an embedded colour profile, so a photo tagged Adobe RGB or Display P3 is best converted to sRGB in your image editor before you bring it here. Amazon’s product image requirements and image technical requirements pages — both linked in the sources list below — separately tell sellers not to rely on ICC colour profiles for accurate colour on Amazon.

Product and collection images need to have a file size smaller than 20 MB to be added to Shopify.

Shopify does not say whether this figure means decimal or binary megabytes; the byte cap applied here is the one applied on resize-image-for-shopify, this site’s page of record for these presets: MB read as 1,000,000 bytes gives 20,000,000, and because the official wording is "smaller than", not "up to", the cap enforced is one byte below that — 19,999,999 bytes — so a file of exactly 20,000,000 bytes is flagged rather than passed. Both figures are our arithmetic, not Shopify figures. In practice it does not arise: every Shopify output from this page is 2048 × 2048 px or smaller and well under either reading. Shopify’s pages state no background, product-share or watermark rules; the white padding in the Shopify square preset is this site’s default, not a Shopify rule.

Your product and collection images can be any size up to 5000 x 5000 px, or 25 megapixels.

Presented as stated rather than required because a second official Shopify page gives a lower ceiling and the two cannot both be the limit for the same file; both are shown in the section on where official pages disagree. Every Shopify output here is 2048 × 2048 px or smaller, under both.

Images uploaded to Shopify can't exceed either of the following limits: 20 megapixels [or] 20 megabytes.

The page prints the lead-in sentence and then its two limits as a bulleted list; our capture renders the break as [or]. This page is about images uploaded to a theme and gives the stricter pixel ceiling of the two Shopify pages. It is presented as stated for the same reason as the row above — the two official ceilings contradict each other — and we apply the stricter one.

For square product images, a size of 2048 x 2048 px usually displays best.

A recommendation for square images, with the page’s own hedge (usually). The Shopify square preset scales a photo down to fit this canvas and pads the rest so every output is 1:1; a photo smaller than the canvas is centred at its own pixel size and padded, never enlarged. The Shopify fit preset scales to fit inside it, keeps your shape and never enlarges. Shopify publishes no recommended size for images that are not square, so the ceiling the fit preset uses is this site’s own, reused from this square figure rather than taken from any Shopify sentence about non-square images.

Currently, it is mandatory to upload product images of 1:1 display ratio for all listings. You must still upload 1:1 images before uploading 3:4 images.

Source: Shopee Seller Education Hub (Singapore), article 17318, dated 2023-01-11. Listed for comparison: there is no Shopee export preset on this page. Neither Seller Education Hub article (2449, dated 2024-04-15; 17318, dated 2023-01-11) nor the undated Shopee Mall Listing Guidelines PDF gives a pixel size, a file size limit or a format list, so a Shopee preset would have to invent a canvas size, a byte cap and a format, and we will not put numbers Shopee never published into a folder labelled Shopee. Rules on other Shopee country sites were not checked.

Cover image must be against a solid background (white preferably)

From the Shopee Mall Listing Guidelines PDF, which carries no date. The PDF’s own verb is must, but our research classes the cover-background line among its recommended items and does not list it among Shopee’s hard items, so this row is marked stated. The colour the PDF names is a separate row below, because the PDF words that one differently. All Shopee sources we verified are the Singapore market, and other Shopee country sites were not checked.

Cover image must be against a solid background (white preferably)

The PDF writes white preferably, not must be white, and our research classes the colour as a recommendation rather than a requirement: nothing we verified asks Shopee sellers for pure white 255, 255, 255. No RGB value is published. All Shopee sources we verified are the Singapore market, and other Shopee country sites were not checked. That absence is one reason a Shopee preset here would be guesswork rather than a published spec. The same wording is used on product-image-fill-ratio-checker.

The product for sale must cover at least 60% of image frame

The PDF wording is must cover, and our research classes this cover-image figure as a hard item. Not measured by this page, and no Shopee output is produced here. Padding any photo to a fixed ratio lowers the product's share of the frame, so check the source with product-image-fill-ratio-checker, which carries the Shopee Mall targets. From the Shopee Mall Listing Guidelines PDF, which carries no date or version number; all Shopee sources we verified are the Singapore site, and other Shopee country sites were not checked.

The product and props should fill 50% or more of the image frame

The PDF wording is should fill and the PDF does not label this as hard or recommended, so a reading against this target is meets or below the stated 50%, not a compliance pass or fail — the wording product-image-fill-ratio-checker already uses for it. Not measured by this page, and no Shopee output is produced here. From the Shopee Mall Listing Guidelines PDF, which carries no date or version number; all Shopee sources we verified are the Singapore site, and other Shopee country sites were not checked.

All product images must be at least 600 x 600 pixels.

The same official page also states: Sellers may upload up to 9 square images. 1 must be selected as the main product image. Our research records the second official page giving the same figure in a different form, as a resolution greater than 600 × 600; that wording was not captured word for word, so it is not quoted here. TikTok Shop is not an export target on this page: no TikTok preset exists in this toolset yet, and the rows are listed because sellers compare against them. Beyond the figures quoted here, no maximum pixel dimension, image file size or format list appears on either official TikTok Shop page we verified — the Product Listing Policy states a size limit for video only. Product Listing Policy page dated 2026-09-01; applies to TikTok Shop US.

The main image must have a pure white background and be an objective and straightforward representation of the product for sale.

Our research records a second official page, the Listing Quality guidelines, wording the white background as recommended rather than required, and reads the Policy page’s must as the one to follow. That second page’s own sentence was not captured word for word, so it is not quoted here and the pair is not set out in the section on where official pages disagree, where every entry shows both pages’ captured wording. We present the Policy page’s wording and link both pages in the sources list.

Use an IPTC-compatible metadata editor to add the keyword contains-synthetic-performer to the dc:subject (XMP) field of your image file.

The obligation is conditional and we captured no verbatim sentence for the condition, so the Type column reads stated and the scope in the value column is our own wording. It matters here because every output from this page is stripped of metadata as part of re-encoding: a keyword already in your file does not survive the export. Write it back afterwards with an IPTC-compatible metadata editor, or with the Amazon disclosure-tag page on this site, which writes the keyword without re-encoding the image.

Image files must be named: Product identifier + variant code + file extension. Example: B000123456.MAIN.jpg ... spaces, dashes, or additional characters will prevent your image from uploading

This page does not rename your files: your own file name is carried through unchanged into every folder, so rename your sources before exporting if they are going to Amazon. The Amazon file namer page on this site builds these names. The page’s requirements table marks the File naming row Optional while its body words it as must be named, which is why the Type column reads stated; the character rule still blocks the upload of the files you do submit.