Prepare Etsy listing photos — without changing their pixel size

All images in your shop should be one of these file types: .jpg, .gif, .png, .svg, or .heic. These are the only image file types Etsy supports.

The page uses should for the list itself and then closes it: these are the only image file types Etsy supports. We read that closed list as a requirement, which is also how our source research classifies it. The cell above carries Etsy's five file types only; what this tool handles is a separate list: it reads JPEG, PNG, WebP and AVIF, and writes JPEG or PNG. JPEG and PNG are both on the list and are the two formats this tool writes. WebP, AVIF, TIFF and BMP are not on Etsy's list, so none of them is offered as an output format here even though the browser could write WebP — WebP and AVIF can still be opened as input. GIF, SVG and HEIC are accepted by Etsy but this tool neither reads nor writes them — it opens JPEG, PNG, WebP and AVIF files and writes JPEG or PNG. Export a JPEG or PNG from a HEIC or SVG original first.

Animated .gif files & transparent .png files are not supported. If a file contains transparency, the transparent parts of the image will appear black on Etsy.

The page describes the result rather than phrasing a rule, so we label it as stated. Every output from this tool is opaque: transparent pixels are composited onto solid white before the file is written, for PNG output as well as JPEG. Etsy names no background colour for listing photos; white is this tool's default for the composite.

We recommend your listing photos have a width and height of at least 2000 pixels or more.

This is a recommendation, not a requirement, and it applies to both dimensions, so the shorter side is the one that matters. Etsy's guidance is a floor; Etsy publishes no maximum pixel size in the guidance we hold (last verified 2026-09-19), so there is no figure to scale down to and this tool applies none. Nothing here is enlarged either: a photo below the recommendation keeps its pixels. Each result row prints the pixel size of the file you get, so you can compare it with this figure yourself. This recommendation also pulls against the file-size warning two rows down — a tension inside this one official page, listed in the conflicts section below and set out in full at /ecommerce-image-spec-conflicts#etsy-same-page.

Your first listing photo should have a width and height of at least 635 pixels to avoid showing up lower in searches.

The page phrases this as should, with a search-placement consequence rather than an upload error, so we label it as stated instead of required. Etsy ties the figure to the first listing photo only, and it applies to both dimensions. This tool does not resize and does not test your files against it: compare it with the pixel size printed on each result row when you choose which file to upload first.

Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection.

The official wording is a reliability warning and is kept here as written; the page does not say larger files are rejected, and it states no hard rejection threshold — its only file-size wording is the warning quoted above. So this page sets no Etsy byte target: it never shrinks your pixels to hit a size, it never flags a file against the page's 1MB wording — which says such images may not finish uploading — and it never presents a number Etsy did not publish as a limit. Files over 5 MB are not processed here at all: that is this tool's own upload limit, not an Etsy rule. That warning and the pixel recommendation two rows up pull against each other in practice: a photo large enough for the recommendation is often heavy enough to run into the warning, and satisfying both usually means accepting lossy compression. Both sentences sit on the same official help page, so it is a tension inside one source rather than two pages disagreeing — but it is a documented conflict all the same, and it is listed in the conflicts section below and set out in full at /ecommerce-image-spec-conflicts#etsy-same-page. Weigh it from the pixel size and the file size printed on each result row, and use compress-image-to-target-size if you want to bring a file down to a size you pick.

convert your images to sRGB using an image editing software before uploading

The page frames this as what to do if colours look different after upload, and says Etsy converts images to sRGB — that second part is summarised from the same page rather than held as a captured quote. Re-encoding here writes pixels in the browser's sRGB working space and writes no ICC profile at all, so the output is untagged sRGB rather than a tagged sRGB file. A wide-gamut or CMYK file that your browser can decode comes out as plain sRGB.

Avoid square crops

The Official value column carries only the wording we captured, the fragment “Avoid square crops”. The neighbouring sentence “Upload horizontal or landscape images.” is recorded in our research notes as the page’s own wording but is not part of the captured quote block, so it stays in this note. Horizontal or landscape is the page's general best practice. The same best-practices section also states that the first listing photo should be horizontal (landscape) or square, so thumbnail crops keep the focus centred, and that its shape sets the shape of the rest of the photos (summarised from the page, not a captured quote). Read together with “Avoid square crops”, landscape is the safer choice for the first photo, while square is explicitly allowed for it. This row is labelled recommended because the page gives orientation as best practice rather than as an upload rule. This tool never pads or crops, so the shape you upload is the shape you get back.

It is prohibited to use a photo of the blank product or a mockup with placeholder text (e.g. "Your Text Here") as the main image.

Content rule from the Listing Image Requirements policy page, dated 2024-07-09. The policy page phrases it as a prohibition, so this row is labelled required. This tool does not inspect what a photo shows; the rule is listed so it is not missed when choosing which file to upload first.