Write Amazon’s disclosure keyword into your image metadata

Upload your JPEG or PNG files → download the same files with contains-synthetic-performer written into XMP dc:subject, the field named on Amazon's Product image guide page. Pixels are not touched.

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Official spec for Amazon (US)

ItemOfficial valueTypeSourceVerified
Disclosure keyword contains-synthetic-performer stated sellercentral.amazon.com
Official wording
Use an IPTC-compatible metadata editor to add the keyword contains-synthetic-performer to the dc:subject (XMP) field of your image file.

The keyword is a single token: lowercase, two hyphens, no spaces. This page writes it exactly as it appears in the sentence quoted here, captured verbatim on 2026-09-19. Our research classifies this as a hard requirement for images that contain photorealistic people made with AI — that classification is ours, and we captured no verbatim sentence in which Amazon labels it, so the Type column reads stated. The linked official page is authoritative for its own wording — read it before deciding whether your image needs the keyword.

Metadata field dc:subject (XMP) stated sellercentral.amazon.com
Official wording
Use an IPTC-compatible metadata editor to add the keyword contains-synthetic-performer to the dc:subject (XMP) field of your image file.

dc:subject is the Dublin Core subject property inside the file's XMP packet. Many IPTC-compatible editors surface this property under a Keywords label — that is the editors' wording, not Amazon's; the official page names only dc:subject (XMP). This page writes the keyword as one entry of that property, in the XMP APP1 segment of a JPEG or the XML:com.adobe.xmp iTXt chunk of a PNG. The sentence quoted here was captured verbatim on 2026-09-19. Our research classifies this as a hard requirement for images that contain photorealistic people made with AI — that classification is ours, and we captured no verbatim sentence in which Amazon labels it, so the Type column reads stated. The linked official page is authoritative for its own wording — read it before deciding whether your image needs the keyword.

Method named on the official page An IPTC-compatible metadata editor (the page names a kind of tool, not a mandatory product) stated sellercentral.amazon.com
Official wording
Use an IPTC-compatible metadata editor to add the keyword contains-synthetic-performer to the dc:subject (XMP) field of your image file.

The official page names the kind of tool rather than a specific product; it does not label one editor as mandatory. This page writes the same dc:subject property directly, without decoding the image.

What Amazon says it does with the keyword If you include this metadata, Amazon will add a disclosure, where applicable stated sellercentral.amazon.com
Official wording
If you include this metadata, Amazon will add a disclosure to inform audiences that the image includes AI-generated people, where applicable.

Keep the hedge where applicable in mind: the official page does not say when or where the disclosure appears. The value column above follows Amazon’s own conditional wording; the full sentence is quoted below, with nothing changed. Nothing in this row is a requirement on the seller — it describes what Amazon says it does after you tag. This page only writes the keyword; it has no view of what Amazon displays.

What this tool does

  • Write the keyword contains-synthetic-performer into the XMP dc:subject field of each JPEG or PNG file, spelled exactly as in the sentence we captured from the official Amazon page
  • Append the keyword to your file's existing dc:subject list when the XMP packet is well-formed, keeping the other entries in it
  • Create a minimal XMP packet when the file has none: an APP1 segment in a JPEG, an XML:com.adobe.xmp iTXt chunk in a PNG
  • Leave the pixels untouched: the file is not decoded or re-encoded, so dimensions, quality and file format stay exactly as they were
  • Keep the file's EXIF and ICC segments in place
  • Let you download each tagged file on its own or all of them as a ZIP

What it does not do

  • Decide for you whether an image needs the keyword — this page does not look at your picture; read the linked official Amazon page and judge for yourself
  • Detect faces or judge whether a person in your image is real or synthetic
  • Create, alter or replace any person or any pixel in your image
  • Remove the keyword or any other metadata from a file
  • Preserve an XMP packet this page cannot read: if your file’s existing packet has no readable rdf:Description, or is a compressed PNG iTXt packet, it is replaced by a minimal one and the other entries in it are lost
  • Write to TIFF, GIF or any format other than JPEG and PNG
  • Rename your files or check Amazon's other image rules — see the related tools below
  • Upload your files anywhere
  • We only crop, resize, re-encode and write metadata. We do not alter the content of your photo. Files are processed in your browser and are not uploaded to a server.

Numbers you may have seen elsewhere that are not on the official page

FAQ

Where exactly does Amazon want the keyword?

In the dc:subject field of the file's XMP metadata. The official page says to use an IPTC-compatible metadata editor to add the keyword contains-synthetic-performer to the dc:subject (XMP) field of your image file. Many IPTC-compatible editors surface this property under a Keywords label — that is the editors' wording, not Amazon's; the official page names only dc:subject (XMP). This page writes to that same property: the XMP APP1 segment of a JPEG, or the XML:com.adobe.xmp iTXt chunk of a PNG.

What is the exact keyword?

contains-synthetic-performer, in lowercase, with two hyphens and no spaces. We write it character for character as it appears in the sentence we captured from the official page; a different spelling would be a different keyword.

Which images need the keyword?

The rule covers images that contain photorealistic people made with AI. The official page scopes the keyword to images that contain photorealistic people made with AI — read it for its own wording. Figures that are not photorealistic are not covered; the official page does not list which styles count, so read it before deciding.

Which images do not need the keyword?

Our record paraphrases the official page as naming four cases that do not need the keyword — we hold no verbatim capture of that list, so treat it as our reading of the page rather than its wording: the image shows only real people (even if an AI tool was used to edit them); it shows only characters from films, games or similar works (e.g. a movie poster or game cover); it contains no people at all; or the people in it are not photorealistic. Read the official page for its own wording before deciding.

Does this page tell me whether disclosure is legally required?

We cannot say. We hold no captured Amazon sentence about the law in any market, so this page makes no legal claim and gives no legal advice — read the linked official page and check your own market’s rules.

Does writing the keyword change my image?

No. The file is not decoded or re-encoded. Pixel dimensions, image quality and file format stay exactly as they were. Only a metadata segment is added or extended, so the file becomes slightly larger.

My file already has XMP metadata or keywords. What happens to them?

When the existing XMP packet is well-formed, the keyword is appended to the dc:subject list and the other entries stay. EXIF and ICC segments are kept as they are. If the existing packet cannot be parsed, this page replaces it with a minimal one and the other entries in it are lost.

Can I use this page for TIFF or GIF files?

No. This page writes the keyword into JPEG and PNG files only. The file formats Amazon accepts are listed on Amazon's product image guide and its image technical-requirements page — see the sources below. For any other file type, use an IPTC-compatible metadata editor, which is the method the official page names.

Will Amazon show a disclosure once the keyword is in the file?

Amazon's own sentence is quoted in full in the spec table above. In short, Amazon says it will add a disclosure where applicable if you include this metadata. We cannot say when or where that disclosure appears. This page only writes the keyword.

When was this rule published?

We cannot say. The official page carries no publication or revision date that we captured, so we do not give a year. We verified its wording on 2026-09-19; the linked page is authoritative for the current text.

Does the keyword make my image compliant with Amazon's other image rules?

No. The keyword answers one rule only. Background colour, product size in the frame, file naming and file format are separate rules on the same and related official pages, each covered by its own tool below.

How can I check that the keyword was written?

Open the downloaded file in any IPTC-compatible metadata editor or XMP viewer and look at the dc:subject property. Many IPTC-compatible editors surface this property under a Keywords label — that is the editors' wording, not Amazon's; the official page names only dc:subject (XMP).

Sources